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Good Sign Design: Part 1

  • 3 min
  • April 25, 2022
Co-worker working with graphic design in office room together

Laying the Groundwork & Understanding the Project

Open and Honest Communication

You want attractive and effective signage. Great news, we can help you achieve both! A thorough conversation is the best place to start to come to an understanding regarding your project. Our designers need to know your unique situation, what you hope to accomplish through the project, and your organization's overall goals.

We want to hear your vision and desires for your new signage project before we do anything. 

Be Aware of the Surroundings

Have you considered the visual competition your project will face? Surrounding businesses, traffic flow, distances, and speed of your audience and landscape with hills and trees pose challenges. We will schedule a site visit to visually understand any challenges the project may face and survey the surrounding area where the project will be. The visual competition for a project on The Strip in Las Vegas is much different from Main Street in Tiny Town, USA. There are differences between a location off a highway and one in a shopping center. One size does not fit all. As sign industry professionals, we can help you understand your unique situation and how our custom designs will help you achieve your goals through effective signage.

Know your Limitations: Ordinances and Budget

Are there practical limitations on the project by local ordinances and development/permit requirements? How does your signage package align with your marketing strategy and budget? As Image Experts, we utilize our experience to help clients understand restrictions placed on projects; we deal with these issues all the time, but our clients do not. We are well-versed in local guidelines and can work within them for the project, specifically to overall size and location. Additionally, we are also able to challenge local authorities when appropriate.

Inevitably, we must talk money. While imaginations may be without limits, budgets are not. We want you to get the most bang for your buck. The sign industry is a unique business, and many of our clients have never invested in a custom sign before and have no idea of the cost. An honest conversation about the project's budget can save time in the long run by reducing the number of revisions needed in the design.

Sign Design Differentiation 

Finally, our designers need to know how your signage will work with your existing marketing strategy. How can the designer highlight the elements from your branding (logos, fonts, colors) in the design of your sign? We will help you understand the differences in design in terms of a sign project. Print and web marketing campaigns don't need to worry about the viewing distance and speed of travel of their audience: while the design of your sign takes those considerations very seriously. People's time to absorb your information determines the amount of information you can effectively share. Designers take all of this information and ensure you get the maximum ROI from your sign.

Key Takeaways

  • Honest and open communication
  • Be aware of the surroundings
  • Know your limitations: ordinances and budget
  • Signage is different than printed marketing materials or web design


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