How We Work at Indigo Signs

Our core values define who we are. Our Fundamentals define how we bring those values to life: every day, on every project.

Core Values

From Values to Action

At Indigo Signs, our IMAGE values (Integrity, Makers, Action, Growth, and Experience) guide everything we do. Our Fundamentals are the behaviors behind those values. They define how we operate as a team, how we serve our customers, and how we deliver consistent, high-quality results across every project. These aren’t just ideas, they’re the standards we hold ourselves to every day.

Six Ways We Deliver Excellence

Our Fundamentals are organized into six key areas that reflect how we work across every part of our business:

  • Customer & Experience
  • Integrity & Accountability
  • Communication & Trust
  • Teamwork & Culture
  • Execution & Improvement
  • Leadership, Feedback & Recognition

Customer Experience Icon   Customer & Experience

We create experiences that build trust, loyalty, and long-term relationships.

  • Do what’s right for the customer, even when it’s not the easiest path
  • Deliver service that goes beyond expectations
  • Take personal pride in the quality of your work
  • Go the extra mile to create lasting impact
  • Treat every interaction with a human, personal touch

Integrity Accountability Icon   Integrity & Accountability

We follow through, take ownership, and hold ourselves to a high standard.

  • Do the right thing, always, even when no one is watching
  • Honor commitments and follow through on what we say
  • Focus on results and take accountability for outcomes
  • Close the loop, every time

Communication Trust Icon   Communication & Trust

Clear, honest communication builds alignment and strong working relationships.

  • Communicate directly and honestly
  • Keep communication clear, simple, and purposeful
  • Listen to understand, not just to respond
  • Seek clarity before making assumptions
  • Use communication to build trust and momentum

Teamwork Icon   Teamwork & Culture

We work together, support each other, and create an environment people want to be part of.

  • Collaborate toward shared goals
  • Put team success ahead of individual recognition
  • Maintain a positive and enjoyable work environment
  • Show empathy, respect, and professionalism
  • Value different perspectives and contributions

Execution Improvement Icon   Execution & Improvement

We take action, solve problems, and continuously look for better ways to work.

  • Take initiative and find a way forward
  • Set clear expectations and follow through
  • Be responsive and communicate proactively
  • Pay attention to details and get it right
  • Anticipate challenges and plan ahead
  • Continuously improve processes and performance

Leadership Feedback Recognition Icon   Leadership, Feedback & Recognition

We lead by example, support growth, and recognize great work.

  • Recognize and celebrate success
  • Address challenges directly and constructively
  • Focus on progress and continuous improvement
  • Learn from each other
  • Lead through actions, not just words

What This Means for Our Customers

Our Fundamentals aren’t just internal guidelines; they shape the experience our customers have with Indigo Signs. From first conversation to final installation, these behaviors guide how we communicate, solve problems, and deliver results. It’s how we ensure consistency across every location, every team, and every project.